Campari to Declare 2011
"The Year of the Negroni"
at Manhattan Cocktail Classic's Kick-Off Gala Event on May 13th.
Famed Mixologist Tony Abou-Ganim to Stir Up Negronis, Authentically Made with Campari, for Thousands of Glamorous Imbibers from the Big Apple and Beyond.
Campari, the legendary one-of-a-kind red spirit, today announced that it is naming 2011 as "The Year of the Negroni" in homage to this timeless tipple at the Manhattan Cocktail Classic's Gala event on May 13. Authentically made with Campari, the Negroni ranks with the Martini and the Manhattan in the libation pantheon. Indeed, the drink has aristocratic roots and was created by an actual Count Camillo Negroni, who asked that Gin be added to strengthen his usual Americano, a time-honored drink made with Campari and sweet vermouth. Since that day, the Negroni has become Italy's signature cocktail that is emblematic of urbane sophistication.
The Manhattan Cocktail Classic is a five-day celebration of everything cocktail-related. It will get off to a flying start on May 13 with its legendary Gala event held within the marble walls of the esteemed New York Public Library. The Gala attracts thousands of stylish cocktail mavens from Gotham and beyond.
The New York Public Library, Main Floor
Fifth Avenue and 42nd Street
Friday, May 13, 2011
9:00 p.m. to 1:00 a.m