New Taste of the Upper West Side

6th Annual Whole Foods Market New Taste of the Upper West Side Announces New Faces, New Look, New Weekend Friday, May 31st, and Saturday June 1st.

Travel Channel’s Adam Richman to Host Comfort Classics

Top Chef Judge and Food & Wine Special Projects Director Gail Simmons To Host Best of the West Honoring Shake Shack Creators Danny Meyer and Randy Garutti.

The 2013 Whole Foods Market New Taste of the Upper West Side is back celebrating its sixth year with top-name chefs, A-list hosts, renowned honorees and more participating restaurants. Created by the Columbus Avenue Business Improvement District (BID), proceeds from the weekend will continue to benefit the Columbus Avenue BID’s Streetscape Project as well as support the Wellness in its Schools program at the O’Shea School complex and P.S. 87.

Kicking off the 6th Annual Whole Foods New Taste of the Upper West Side is an exciting new event, Soirée in the Park on Wednesday, May 29th, at7 p.m. in Theodore Roosevelt Park. Hosted by the Columbus Avenue Business Improvement District (BID), the festive fundraiser will feature champagne and hors d’oeuvres by chefs John Fraser (Dovetail), Maria Loi (Loi) and Cesare Casella (Salumeria Rosi Parmacotta)

Comfort Classics, Friday

Friday May 31st, 2013

7:00 pm – 10:00 pm

$105 per person

Under the Grand Tent on Columbus Avenue between W 76th and W 77th Street. Hosted by Travel Channel’s Adam Richman, the connoisseur of cool, returns to host this high-energy evening for the third consecutive year. Featuring over 40 chefs from Upper West Side institutions to new entities, the evening will showcase unique bites inspired by old time classics along with new takes on time treasured favorites served alongside cocktails, wine and spirits by Southern Food and Wine and music from DJ Fresh.

Best of the West

Saturday June 1st, 2013

VIP, $250 per person 6:00 pm

General Admission $135 per person from 7:00 pm – 9:30 pm

Under the Grand Tent on Columbus Avenue between W 76th and W 77th Street. Celebrating the Upper West Side’s most extraordinary chefs and restaurants, hosted by Top Chef Judge and Food & Wine Special Projects Director Gail Simmons and honoring restaurateur visionaries and Shake Shack creators Danny Meyer and Randy Garutti, the Best of the West is a culinary lover’s dream. With more than 40 of New York’s premier chefs, wine and spirits, and live music from the 17-piece New York Big Band; this is an event not to be missed. Be sure to order VIP tickets if you’d like to mingle with some of the culinary stars.

Tickets now on sale www.newtasteuws.com