FRIED & TRUE by Lee Brian Schrager

"The Sky is falling!" - Chicken Little

It finally happened! Our very own Lee Schrager, Director of SOBE and NYC Wine  & Food Fesival spread his wings, flew the coup and traveled in search for the best fried chicken, found it and wrote a book about it! FRIED & TRUE, the cookbook with finger lick'n fried chicken comes out Tuesday, May 20th and features more than 50 exciting fried chicken recipes from America’s most delicious kitchens, with 25 perfect sides to accompany them. WARNING: The fried chicken photos in this book may leave you feeling a bit peckish, so have the ingredients ready.

Don't miss the fun and follow @Lee_Schrager on Twitter as he shakes a tail feather in celebration of his book launch and runs around the city like a chicken with it's head cut off promoting. Meanwhile, don't chicken out, get your copy today on Amazon for just chicken feed. 

Okay, I need to stop because I can do this all day. One more thing... Why did the chicken cross the road? To become an NYC SIDEWALKER of course! Yolks on you, now cluck off and get a copy of FRIED & TRUE.


New Taste UWS

New Taste of the Upper Westside is the culmination of everything that is so great about this amazing New York City neighborhood. It celebrates the diversity of its resident restaurants by putting them all under one grand white tent for a weekend full of eating, drinking and dancing along with their superstar Chefs!

Soirée in the Park at Theodore Roosevelt Park on Tuesday, May 27th at 7pm
Cocktail event under the stars to celebrate and raise funds for New York City’s beautiful Theodore Roosevelt Park, which surrounds the American Museum of Natural History. Proceeds from the evening benefit the park’s revitalization programs as guests enjoy live music, champagne and hors d'oeuvres prepared by Chris Wyman of Corvo Bianco, Maria Loi of Loi, Cesare Casella of Salumeria Rosi Parmacotto and Rodney Mitchell of Calle Ocho. Cost $150

Comfort Classics Presented cby Sysco Friday May 30th 7:30 pm – 10:00 pm
Hosted by Travel Channel’s Adam Richman for the fourth consecutive year, along with Food Network star and Iron Chef Alex Guarnaschelli. 40 restaurants from the Upper West Side showcasing their most innovative comfort dishes and competing to win this year’s “Best Comfort Food Dish". Under the grand white tent that spans Columbus Avenue between West 76th and 77th Street. Cost: $105pp or 2 persons for $185

Best of the West Presented by Ford Saturday May 31stp 7:00 pm – 9:30 pm
Hosted by New York Knicks broadcaster Jill Martin. The evening will feature gourmet fare created by some of the Upper West Side’s most talented chefs and restaurants. Including culinary stars Jean-Georges Vongerichten of Jean-Georges and Joe Ng of Red Farm to Jacque Torres of Jacque Torres Chocolates and Joe Quintana of Rosa Mexicano.  A special tribute to world-renowned chef and owner Daniel Boulud of DANIEL, Café Boulud, Bar Pleiades, db Bistro Moderne, Bar Boulud, DBGB Kitchen and Bar, Boulud Sud and Épicerie Boulud. Boulud’s. All happening under the grand white tent that spans Columbus Avenue between West 76th and 77th Street. Cost: $135 per person or 2 for $250. VIP-$225 (6:00pm entry) 

Check out the website and get your tickets! http://www.newtasteuws.com/


Open Market

Meatpacking District Improvement Association will host its 2nd Annual OPEN MARKET May 12, 2014, an evening celebrating the best of the Meatpacking District under one roof at Highline Stages. Hosts Diane von FurstenbergAndrew Rosen and André Balazs will be joined by virtually all of the retail, restaurant, hospitality and cultural businesses in the neighborhood to present an exciting evening of food, fashion and fun. Bid on exclusive experiential shopping parties and trips from participanting brands at OPEN MARKET's silent auction. 

Event info and purchase tickets: openmarketnyc.com

100% of the proceeds go to the Meatpacking District Improvement Association (MPIA), the non-profit business alliance of the area, supporting the community through outreach, marketing, and a district-wide maintenance beautification program. The MPIA works to improve the visitor experience and unite the community, while making it the premier location for businesses to call home.


MCC 2014

Created this collage for the #MCC2014 Twitter Contest.
RT @NYCsidewalker: Cheers to 5 years of revelry @cocktailclassic Happy Birthday! #MCCturns5

LISTEN-UP LUSHES! Manhattan Cocktail Classic Turns 5 this year and New York City is already buzzing! Don't get caught sober on the sidewalks wondering why you didn't get tickets to the events May 9th - 13th. There will be parties your momma warned you about, liquid learning at Behind the Bar seminars, Cocktail Crawls and of course the infamous Kick-Off Gala at the New York Public Library, where anything can happen and will, but you probably won't remember until someone reminds you about it the next day. There will be cocktails; copious amounts of COCkTAILS!

Raise A Glass and Raise A Ruckus at this year’s Gala with star-studded musical talents that will rival the libations for center stage. GRAMMY Award-winners Big Boi and DJ Questlove will headline in the GREY GOOSE® Vodka ballroom, celebrating the launch of the super-premium vodka brand’s newest flavored vodka, GREY GOOSE® Le Melon, with a glittering masquerade ball; while famed DJ duo AndrewAndrew take center stage in Hangar 1 Vodka's "Craft in a Glass" lounge. Local talents Herbert HollerHoney & Vinyl, and the Handsome Man Band will round out the evening’s musical lineup. So, hurry up and pick your poison and see you at the boisterous fête. Cheers! http://www.manhattancocktailclassic.com/



Here's a peek at the menu and everything you'll get to try at this year's 

Eat, Drink and Get Lucky!


7:00 - 8:00 P.M. (VIP)

8:00 - 10:00 P.M. (GA)


MCC 2014

The Manhattan Cocktail Classic, New York’s peerless multi-day celebration of cocktails and culture announces the fifth anniversary edition of the festival that will take place on May 9th - 13th ,2014. The five day festival will once again include the famed opening night Gala at The New York Public Library, dozens of spirited events throughout the city and top flight educational seminars. Tickets go on sale on March 14 at 12 noon EDT via the Classic’s website www.manhattancocktailclassic.com

“We’ve been incredibly lucky to enjoy such amazing momentum,” says Lesley Townsend Duval, Founder and Executive Director, Manhattan Cocktail Classic. “But I think a lot of that rests on the fact that most of the festival is crowd-sourced: brands, bartenders, bars, restaurants – the folks who are on the front lines of igniting libations trends produce most of the annual programming, so I’d say this is very much a festival for cocktail enthusiasts by cocktail enthusiasts. It’s an approach that keeps the festival fresh and relevant year after year, and keeps our faithful followers thirsty for more.”

New York’s Biggest Cocktail Party: The Opening Night Gala
On May 9, 2014, the iconic New York Public Library on 42nd Street and Fifth Avenue will once again be transformed into one of the world’s largest (and certainly most glamorous) cocktail extravaganzas. One of the city’s most anticipated events of the year and drawing a crowd of over 3,000 elegantly-attired guests from across the nation and worldwide, this decadent, not-to-be-missed bacchanal will take over the Library’s hallowed marbled halls, grand staircases and stately reading rooms for four magical hours of revelry, magic, and mischief (and around 25,000 hand-crafted cocktails). One of this year’s highlights includes a craft vodka lounge with an all-female team of top bartenders.

Five Days of Revelry, Discernment, and Spirited Hijinks...
The fifth anniversary edition’s independently produced, crowd-sourced events include the creation of the world’s largest hand-muddled Caipirinha to honor the World Cup in Brazil; an exhibition and tasting of 100 small batch artisanal spirits; a local distillery visit; an indulgent pairing of chocolate and cocktails; and, a pig and punch fundraiser. Numerous seminars and interactive workshops at top watering holes round out the offerings.

Improve Your Spirits IQ at the 2014 Industry Invitational’s NEW Location!
The festival’s annual trade conference, the Industry Invitational, will be held this year at a stunning new venue, Convene Downtown, in the Financial District. Geared towards the festival’s trade contingent of beverage and hospitality industry professionals, the 2014 conference offers two action packed days of seminars, panels, tastings, hands-on workshops, and networking opportunities galore. The new venue includes a 212-person state-of-the-art amphitheater for keynote tasting seminars, a plethora of hospitality suites, bars, and lounges, and a spacious walk-around tasting exhibition. The relocation is part of the Classic’s commitment to support the redevelopment efforts of the neighborhood, and to be part of FiDi’s growing cocktail culture.

About the Manhattan Cocktail Classic
Part festival, part fête, part conference, part cocktail party – the Manhattan Cocktail Classic is an annual celebration of the myriad points of intersection between cocktails and culture. With nearly 100 events spread across five days and three boroughs, the Classic offers a vast array of unique experiences to enthusiasts and professionals alike, expanding the very definition of what constitutes a “cocktail event.” The fifth anniversary festival will take place on May 9-13, 2014. Cocktail fans should mark their calendars. Tickets will go on sale March 14 at 12 noon EDT. Bottoms Up!

Event listings and tickets visit www.manhattancocktailclassic.com
Follow the Classic on Twitter at @cocktailclassic #MCC2014


Cochon 555 Miami

When Pigs Fly... They Fly South
to Cochon 555 Miami

Four Seasons Hotel Miami
February 9th, 2014
4:00pm - 8:00pm

Cochon US Tour and Goose Island Beer Co. presents Cochon 555 Miami on Feb. 9th 2014. Going on its sixth year, Cochon 555 is the nation’s premier culinary tour touting the flavor and benefits of eating heritage breed pigs. The kickoff event features an all-star lineup of five chefs, five pigs and five wineries to celebrate breed diversity and family farming.

The weekend kicks-off at Edge Steak & Bar with a Chef's Course Dinner featuring 5 guest chefs cooking a special "Foie & Feathers" themed 5-course dinner with a very limited number of seats. Take a rest day poolside before crushing 1200 pounds of the best pork dishes you have ever eaten prepared by 5 amazing chefs in a friendly competition at the stunning Four Seasons Miami.

Competing chefs include Aaron Brooks of EDGE Steak and Bar, Conor Hanlon of The Dutch, Bradley Herron of Michael's Genuine Food & Drink, Dena Marino of MC Kitchen and Jose Mendin of Pub Belly. The five chefs, champions to the pig, will battle it out by preparing a maximum of six dishes each created from one whole heritage breed pig to win votes from a crowd of hungry gourmands and celebrated judges.

Tickets for general admission are $125, and VIP tickets for early admission are $200. http://events.cochon555.com/miami_cochon555



This Winter, feel the sand between your toes instead of not feeling your toes at all at the Food Network South Beach Food & Wine Festival February 20-23. The North East is getting particularly hit with snow and freezing temperatures this year. So Let's Blow This Popsicle Stand and head for some Fun in the Sun at this year's best beach parties and culinary attractions. There's still time to book your travel, whether it be by plane, train or skis. Miami awaits Sunny and 75°F. 

HOT TICKETS NOW ON SALE:  http://www.sobefest.com

- MasterCard Priceless® Miami Preview: Moët Hennessy's The Q presented by Creekstone Farms sponsored by Miami Magazine hosted by Michael Symon & The 2014 Sports Illustrated Swimsuit Models

- Modern Mexican with a Spanish Twist hosted by Bruno Oteiza with Richard Sandoval

- Personal Luxury Resorts & Hotels presents Celebrity Chef Golf Tournament hosted by Jose Andres

- Wine Spectator Wine Seminar: Aston Estate & Boars' View by Schrader: A Comparison of Sonoma Coast Chardonnay & Pinot Noir Vineyards

- Forge welcomes Chef April Bloomfield in celebration of the Spotted Pig's 10th Anniversary: Part of The New York Times Dinner Series

- Fontainebleau Miami Beach presents Wine Spectator's Best of the Best sponsored by Bank of America and Merrill Lynch

- Fun and Fit as a Family sponsored by Carnival featuring Goya Kidz Kitchen hosted by Robert Irvine 

- Whole Foods Market Grand Tasting Village featuring MasterCard Grand Tasting Tent 

- Barilla Interactive Lunch hosted by Katie Lee

- Bank of America Lifestyle Seminar: Fried & True: A Fried Chicken Seminar hosted by Lee Brian Schrager, Adeena Sussman and Mark Oldman

- Bank of America Lifestyle Seminar Confections of a Macaroon Maker hosted by Francois Payard and Josh Wesson 

- Goya Foods' Swine & Wine hosted by Michelle Bernstein 

- Soul of a Banquet Movie Night in partnership with Miami International Film Festiva

SOBEWFF: http://www.sobefest.com

TWITTER: @Lee_Schrager




The kickoff event for the Cochon US Tour and Goose Island Beer Co. is going down this weekend. Cochon 555 New York City is THIS SUNDAY (1/26/14) at The Ritz-Carlton New York, Battery Park. There's going to be an all-star lineup of chefs, five pigs and five wineries to celebrate breed diversity, family farming and food enthusiasts.

This year’s competing chefs include Frank Langello of Babbo Ristorante e EnotecaMichael Toscano of PerlaSeamus Mullen of TertuliaLauren Hirschberg of Craftbar, and David Standridge of Market Table. The five chefs, champions to the pig, will battle it out in a friendly competition by preparing a maximum of six dishes each created from one whole heritage breed pig to win votes from a crowd of hungry gourmands and celebrated judges.
Tickets for general admission are $125, and VIP tickets for early admission are $200.  Tickets are on sale and they make great gifts for the ultra-pork-wine-bourbon-loving foodie in your life. See You this weekend. Cheers! http://cochon555.com/2014-tour/new-york/


Super Bowl XLVIII

The Super Bowl is coming to New York City. Don't get left out in the cold and stay up-to-date with everything you need to know and join the huddle. Twitter: @NYNJSuperBowl  #NYNJSuperBowl 

The NY/NJ Super Bowl Host Committee is proud to work with the people of NY and NJ to make Super Bowl XLVIII a fantastic experience. Brrrrrrrrrrrrrrr... http://www.nynjsuperbowl.com