Sunday, March 18, 2012
CAMPARI® ANNOUNCES THE FIRST-EVER “BEST APERITIVO”
COCKTAIL COMPETITION WITH THE U.S. BARTENDERS’ GUILD
Next Generation of Mixology Talent to be Highlighted Through Creation of
“Italian Happy Hour” Cocktails, Winner to Represent U.S. in Beijing.
To celebrate the aperitivo trend blossoming nationwide and the creativity of mixologists, Campari is partnering with the U.S. Bartenders' Guild (USBG) to launch the first-ever "Best Aperitivo" Cocktail Competition that spotlights the best-of-the-best pre-dinner libations. The 29 USBG chapter winners will compete at a final competition on Sunday, May 13, during the Manhattan Cocktail Classic.
Campari®, the legendary one-of-a-kind red spirit, announced the first-ever Campari “Best Aperitivo” Cocktail Competition in conjunction with the U.S. Bartenders’ Guild (USBG). The official USBG national competition will seek out the best drinks made with Campari as an aperitivo - a pre-dinner libation designed to stimulate the appetite. The competition is open to all active members of the USBG, the leading non-profit network for professional bartenders.
The competition will start with regional mix-offs at every one of the USBG’s 29 local chapters across the U.S. from March 15 to April 15, 2012. The regional finalists will each win a trip to New York City to compete at the final competition on Sunday, May 13, 2012 during the Manhattan Cocktail Classic. The judges include industry luminaries: USBG President David Nepove, bar legend Tony Abou-Ganim, master mixologist Francesco Lafranconi, and aperitivo expert Jacques Bezuidenhout. The USBG national winner will receive a trip to Beijing to compete in the 2012 International Cocktail Competition.
More Campari information can be found at